Why Your Beautiful Website Is Driving Away New Patients

By John Nesbit, CEO The Customer Factory

No matter how much search traffic or attention your website gets, it’s going to disappoint new patients and waste opportunities if it was built with new patient conversion as the top goal.

The entire purpose of your website is to get people to contact you so you can ultimately get them in for care. After all, you can’t get someone new onto service if they never contact you.

Unfortunately, many websites fail on this critical point.

Too often a practice website was designed by a web designer (not a marketer) to please the practice owner. Little to no less attention was put on the actual performance of the site in terms of getting new patients to reach for more information.

So you end up with websites that look great but actually underperform when it comes to the number of new patients generated.

You really see this in action when you see a website that goes out of its way to answer all the people’s questions.

This sounds good until you think it through.

If someone comes to your website with a question and you answer them on the website you never get a chance to speak to them.

Your website shouldn’t just be pretty; it should be designed foremost to get you, new patients. The design should be conversion-based, meaning that every element on the website should be focused on getting prospective patients into direct communication with you and your office.

That usually means LESS text and an emphasis on contacting the office for answers.

You need to measure its effectiveness by tracking how many patients it brings in. Start by putting a tracking phone number on your website and counting how many people contact you through it each week or month. Treat your website like an employee that you pay; if it’s not producing, then it’s time to make changes.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

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