Why Small Practices Stay Small & Big Practices Get Big

By John Nesbit, CEO The Customer Factory

Have you ever seen a dumb guy with a big practice or a really smart guy who’s struggling to grow?

I have uncovered the key difference and would like to share with you right now so you can decide what size practice you want to have.

Small practice owners are typically run by a single practitioner with one or two support staff. They may be providing excellent care, but they serve a limited number of patients compared to larger practices, which have multiple locations and a substantial number of staff members.

Interestingly, both small and large practices are driven by the same purpose: helping people while making a good living.

However, the mindset of the practice owner significantly impacts their ability to grow the practice and achieve their desired lifestyle.

I discovered that when asked, small practice owners and large practice owners have vastly different goals.

Small practice owners have goals to take more time off, spend more time with family, take more vacations, and generally be out of their practice away somewhere.

This desire stems from the stress of having to manage all aspects of the practice, including tasks they may not enjoy, such as marketing, collections, and billing.

Large practice owners have goals around expansion ideas such as adding more services, hiring more staff, growing marketing, adding additional locations, etc. They are looking for ways to spend more energy on their practice.

Interestingly, when you survey them the large practice owners have far more vacation and off time than the small practice owners do even though it’s not their primary goal.

Large practice owners also consistently invest more and more in marketing. They’re always stretching their budgets and trying new things.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

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