You make plans for your practice, set goals, and then work hard to provide the best care to your patients. How do you know if you’re actually being successful? How do you measure that success in a satisfying way?
Determining success can be challenging. There are two ways to assess it:
A. Comparing yourself to others or;
B. Comparing yourself to your own goals and past performance.
Comparing yourself to others is risky, as you may not know their circumstances or resources. This also sets up every victory by another practice owner as a slight loss to you. This breeds quiet resentment and can feed jealousy.
It can get even darker. I’ve seen practice owners who just assume anyone doing better than they are must be somehow cheating the system or victimizing people. No matter what the truth is, this mentality of comparing yourself to others brings you no closer to your own success.
That is why it is much healthier to set your own goals and measure your success by your progress toward them.
To gauge your own success, reflect on your goals, where you were last year, and your current situation.
Objective measurements such as graphing key statistics help keep this assessment realistic.
Set defined milestones such as reaching highest-ever the number of new patients in a month and adding a new service. Set target dates for these but don’t punish yourself for missing deadlines as long as you are making enough progress to satisfy yourself.
It’s crucial not to let external factors dictate your happiness or self-worth. This will help you find happiness and satisfaction in your own achievements.
At the end of the day the only person you need to satisfy is yourself and what you feel is your duty to your family, community, and beyond.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.
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