If you’ve been in business for a while, you’ve probably heard the phrase: “Best known beats best.”
It might sound unfair, but it’s true. You can offer the most effective service, have the highest integrity, and get the best results—but if people don’t know you exist, someone less qualified but more visible can still get the business.
Let’s break this down.
Being Great Isn’t Enough Anymore
You might be the best in your area at what you do. You might deliver incredible results, care deeply about your clients, and have years of experience. But if someone else is better at getting attention—if they’re better at being seen—they’ll often stay busier than you, even if their service doesn’t measure up to yours.
Why? Because people don’t know how good you are until they actually come to see you.
And if they never discover you, they never get the chance.
It’s a classic catch-22. So how do you break the cycle?
Why “We’re the Best” Doesn’t Work Anymore
Let’s be honest: everyone says they’re the best.
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“We care more.”
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“We’re #1.”
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“We go above and beyond.”
The public hears this kind of messaging all the time—and they’ve learned to tune it out. When everyone makes the same claim, none of it stands out.
So how do you actually stand out and become the go-to name in your space?
The Answer: Social Media Visibility
The fastest, most affordable way to become “best known” today is through social media.
Unlike traditional advertising, which can be expensive and pushy, social media allows you to stay in front of people in a friendly, ongoing way. It doesn’t cost much to post, and when done right, it makes you visible, familiar, and trusted.
Social media allows you to say:
“Hey, I see you. I understand what you’re going through. And I can help.”
By consistently showing up online, you’re not shouting, “I’m the best.” You’re proving it—over time—by being helpful, relatable, and present. That builds connection and trust before someone even picks up the phone.
Stay Top of Mind Without Breaking the Bank
Social media isn’t loud or salesy. It’s not about hype or gimmicks. It’s about being present—day after day—in the lives of your ideal customers.
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It’s low-cost.
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It flies under the radar in the best way.
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It keeps your face and message familiar.
And over time, it makes you the one they know and trust.
Best Known + Best = Unstoppable
If you are the best—and you also become the best known—you’re going to win. Hands down. You’ll attract more business, help more people, and outshine the competition.
Want Help Becoming Best Known?
We help business owners like you build local awareness, trust, and credibility using smart, simple social media strategies.
👉 Visit TheCustomerFactory.com/webinar-lt to learn more and see how we can help you win—without the expensive ad spend.
