Best Known Beats Best: Why Social Media Is the Key to Winning More Business


If you’ve been in business for a while, you’ve probably heard the phrase: “Best known beats best.”

It might sound unfair, but it’s true. You can offer the most effective service, have the highest integrity, and get the best results—but if people don’t know you exist, someone less qualified but more visible can still get the business.

In this video I break down why this is, why you have to prove you’re the best and how to fix your visibility.


Want Help Becoming Best Known?

We help business owners like you build local awareness, trust, and credibility using smart, simple social media strategies.


In over a decade since it's creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria

3A Automotive & Diesel

“With [The Customer Factory] people are ready to buy. They trust us. They've already done their research, they've seen us enough and so, we're seeing people just show up.”

By John Nesbit, CEO The Customer Factory

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