What Value Is Branding for Local Businesses?

When you hear the word branding, what comes to mind?

For many business owners, it sounds like fluff. A waste of money. Something big companies do with massive budgets and fancy logos.

But here’s the truth: branding is the foundation of all your marketing and advertising.
And if you don’t get it right, it can quietly sabotage everything else you’re trying to do to grow.

Let’s break it down.

In the video above, I explain the value in a local businesses' branding.


 

By John Nesbit, CEO The Customer Factory

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