If you’re a business owner wondering whether social media is still worth your time, the answer is a resounding yes—but probably not for the reasons you think.
Social media isn’t just about going viral or being trendy. For local businesses, it’s about something much more important: being seen, being trusted, and staying relevant.
First Impressions Happen Online Now
When someone hears about your business—whether through a referral, an ad, or passing by your sign—what’s the first thing they do?
They look you up online.
And not just your website—they check your social media. Why? Because your social media gives them a real sense of who you are.
According to recent data, 76% of people check a business’s social media before making contact. That means your Instagram, Facebook, or LinkedIn might be the first impression someone gets of you.
If your profile is:
-
Outdated
-
Inactive
-
Unprofessional
-
Lacking content or personality
…you may lose that potential customer before you ever get the chance to speak to them.
You Don’t Need to Be an Influencer—Just Be Present
One of the biggest misconceptions about social media is that you need to become some sort of entertainer or influencer to succeed.
You don’t.
Your goal isn’t to go viral—it’s to stay visible and build trust over time. You want people in your local area to:
-
Know who you are
-
Like what you stand for
-
Trust you enough to choose your business
What Social Media Really Does for You
Here’s what consistent, authentic social media does:
-
Keeps your business top-of-mind
-
Builds credibility and familiarity
-
Shows that you’re active and engaged
-
Helps prospects feel like they already know you
The good news? You don’t need fancy equipment, daily videos, or a team of content creators. You just need to show up regularly and authentically.
Social Proof Builds Trust
When people see real posts from your business, whether it’s behind-the-scenes content, helpful tips, or client testimonials, it creates social proof.
That proof makes people feel safer choosing you over a competitor.
Remember: People do business with those they know, like, and trust. Social media is the best tool you have today to build those relationships before someone even walks through your door.
Final Thought: It Still Works—If You Do It Right
Social media isn’t optional in 2025. It’s where your customers are spending time, doing research, and making decisions.
The key is to show up consistently, be yourself, and focus on providing value—not just likes.
Want help turning your social media into a real marketing engine for your business?
Visit TheCustomerFactory.com/webinar-lt—to learn how we help businesses like yours grow without gimmicks or fluff.
