Your brand is what people think of you and tell each other about you.
The strength of your practice brand determines whether you struggle to make ends meet or are the local authority on healthcare.
Unfortunately, most practice owners neglect their long-term reputation and brand in favor of immediate new patient acquisition.
In oriental medicine, there is the concept that “healthy and sick cannot exist at the same time.”
This basically means something is either improving or it is dying. Your brand reputation and message are either growing and improving or declining and becoming less effective.
This idea suggests that you must continually work on expanding your reach and maintaining a positive image. If you’re not actively promoting your brand, you’re likely losing ground to competitors who are more aggressive.
Here are three ways (of many) to keep your brand strength healthy:
1. Market aggressively.
People do business with those they trust. A constant presence in the marketplace breeds familiarity and familiarity breeds that trust. You’ve got to stay present otherwise you begin to fade into obscurity with the public.
2. Deliver a great service.
Nothing succeeds like success. The better you are delivering good service the easier it is to build a positive brand. The hardest thing to do is build a positive brand on the back of poor patient experiences.
3. Make sure people know about it.
This boils down to great reviews and testimonials on Google, and Facebook and then putting them out to your own mailing list and other channels. If someone says something good about you, you should amplify it out to the marketplace.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
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