Be honest—if I checked out your business’s social media presence right now, what would I find?
Would I see an active, engaging page with fresh posts, growing followers, and valuable content? Or would I find something else?
More often than not, when I look at business pages, I see something that was updated “a couple of months ago.” Maybe the last post was around the holidays. Maybe there’s outdated information, old pictures, or an incomplete profile. It’s like an overgrown lawn—neglected, unkempt, and not making the impression you want.
And here’s the kicker: that impression is costing you money.
The 76% Rule: Why Your Social Media Presence Matters
Before a potential customer reaches out to you, 76% of them will check your social media. That’s not just my opinion—it’s backed by research. People don’t just rely on your website; they want to see who you really are through your social media.
Think about it. A website is a polished, curated sales tool. Social media, on the other hand, gives people an authentic glimpse into your business. It shows whether you’re active, engaged, and relevant.
And if they land on a page that hasn’t been updated in months (or years), what message does that send?
The Silent Business Killer
If you’re wondering why you aren’t getting more referrals or attracting more customers, your neglected social media presence could be to blame. It creates a barrier that stops people before they even consider doing business with you.
It’s not about being perfect or posting constantly—it’s about maintaining an active and professional presence.
The best part? It’s free.
A few simple updates, fresh posts, and consistent engagement can remove this invisible obstacle and open up new opportunities for your business.
Take Action Now
Don’t let a stale social media presence drive potential customers away. Take a few minutes today to:
✔ Update your profile information
✔ Post something fresh and engaging
✔ Respond to any unanswered messages or comments
Want more tips on how to build momentum and grow your business online? Visit work.TheCustomerFactory.net/webinar-lt—Discover how to use social media to gain local exposure, build trust, and grow your revenue.
Make sure your business looks as good online as it does in real life!
