One of the most common questions we hear is: “How do I know if social media is actually working for me?” Unlike paid advertising, where you can track every click, call, and conversion, social media results can feel more nebulous.
But there are ways to gauge its effectiveness. In this article, we’ll break it down into clear, actionable ways to measure your social media success.
The First Sign: Are You Busier?
The simplest way to determine if social media is working for your business is this: Are you busier?
If you’re running social media campaigns and noticing an increase in calls, appointments, or sales, then something is pushing that growth. Even if it’s difficult to track the exact source, an uptick in business is a strong indicator that social media is playing a role.
If revenue is increasing and social media is your primary marketing channel, it’s safe to assume it’s helping to drive that success.
A Concrete Metric: Social Media Momentum
If you want a tangible way to measure your social media success, focus on what we call your Social Media Momentum Number—aka, your total number of followers.
Here’s how to track it:
✔ Count your followers across platforms (Facebook, Instagram, LinkedIn, etc.).
✔ Add them up to get your total social media audience.
✔ Monitor the trend—is the number growing over time?
This metric helps you understand your reach and engagement. If your audience is consistently growing, your content is resonating with people.
The One Big Asterisk: Are They the Right Followers?
Not all followers are created equal. You want engaged, real followers who are potential customers—not bots or irrelevant accounts.
⚠ Avoid fake followers! Buying followers from third-party services can destroy your social media algorithm. Platforms like Facebook and Instagram will struggle to understand your audience, which can lower your reach and visibility.
Instead, focus on organic growth—people who choose to follow you because they’re interested in what you offer.
Bottom Line: Track Follower Growth
If you’re unsure whether social media is working for you, look at your follower count. It’s one of the easiest and most reliable ways to measure your success.
✔ If it’s growing steadily, your content is attracting and engaging people.
✔ If it’s stagnant or declining, it’s time to adjust your strategy.
While tracking direct leads from social media can be tricky, a growing and engaged audience is a great indicator that your efforts are paying off.
Need Help Growing Your Social Media?
If you want to amplify your social media impact and get real business results, we can help. At The Customer Factory, we specialize in turning social media into a powerful marketing tool for businesses like yours.
👉 Visit TheCustomerFactory.com/webinar-lt—Discover how to use social media to gain local exposure, build trust, and grow your revenue.
See you in the next post! 🚀
