Your new patient ads may have the right offer, the right images, the right headline, and even the right ad copy and still fail all because you’re not aware of this one simple rule that professional marketing companies and top practice owners all know and follow.
Long ago the simplest and only way to geo-target a new patient ad was by drawing a radius bubble around the practice. Typically 10 or 20 miles.
While seemingly intuitive, this strategy was terribly wasteful owing to the reality that traffic patterns and city layouts don’t adhere to perfect circles. So typically an advertiser using the “bubble method” would be wasting a very significant portion of their ad budget on people who are not likely to respond. And wasted money is lost money.
Along with this were the all-too-common errors of being either overly aggressive (targeting too wide an area) or not aggressive enough (too small an area) and missing out on easy-to-get patients.
The solution to perfect geo-targeting is simple, easy to do, and practically foolproof. You don’t even need a map!
A practice owner needs only to pull a list of their last 100 new patients and sort them by zip code. Discover where 80% of the new patients are coming from and then target only those zip codes with your new patient Facebook ads.
Taking this data-driven approach gets rid of any bias or guesswork on the part of the practice owner or marketer. It makes your geo-targeting 100% perfect, 100% of the time and you can be sure that your ad budget is being spent where it is most likely the best bang for the buck.
Later on, when you’re looking for ways to expand your marketing you can test running ads in the 20% areas and see if they are viable.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
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