Every successful patient has the potential to generate multiple referrals. Unfortunately, most practices only generate 10% of their potential referrals.
Here’s how the top practices make millions by consistently getting their happy patients to enthusiastically send their family and friends.
The most important thing to know about generating more referrals is:
- The more you ask, the more referrals you receive. Make asking for referrals a routine part of your office interactions. Train your staff to request referrals in a natural and comfortable manner. The frequency of asking for referrals matters more than the exact phrasing. Odds are you are not asking nearly often enough.
- Automate the referral process: Integrate the referral process into your office’s daily operations. One fantastic way is to have an automatic text and email sequence that goes out when a patient is marked as happy in your database. Simply prompting them for a referral at the right time is half the battle.
- Promote new patient successes: Sharing success stories of your patients can stimulate referrals. Utilize mailing lists, social media, or even display posters in your office showcasing successful patient outcomes. By highlighting how your practice has helped patients overcome their challenges, you encourage others to think of friends or family members who might also benefit from your services.
Remember, the key to generating more referrals lies in consistently asking for them, automating the referral process, and promoting your practice’s success stories. Following these basic strategies will help you attract more referrals and grow your patient base without relying only on costly advertising.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
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