The Marketing Mistake That Murders Profitability

By John Nesbit, CEO The Customer Factory

As a business owner, it can be tempting to constantly test new marketing tactics. But I recently covered why consistency is key when you find something that works. In my video, I explain why abruptly changing your marketing channel once you have traction can completely derail your momentum.

Key takeaways:

  • Don't change your core marketing platform if it's driving results. Staying put builds brand equity over time.
  • You can test new concepts, but keep your proven performer going to build on its strength.
  • Changing channels means resetting any algorithm optimizations and losing all that pre-sold awareness you built up.
  • Steady consistency is how big brands thrive. Find what works for your audience and stick with it.

The video provides valuable perspective on maximizing your marketing ROI by leveraging what's working rather than starting over from scratch.

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