Practice Success: How To Build A Loyal And Competent Team

By John Nesbit, CEO The Customer Factory

To build a successful practice, you need a competent, loyal team. Regardless of your goals, you cannot grow without skilled individuals who share your purpose. The key to achieving this is to find people who genuinely care about their work and share your practice’s mission.

Here is how I hire competent and loyal staff.

I own a successful new patient marketing company. Our hiring process is quite selective, and we go through numerous resumes to find the right candidate.

We eliminate candidates with errors in their resumes because it suggests they aren’t detail-oriented. We also conduct thorough testing, including IQ tests and aptitude assessments, to determine if they can learn and execute tasks efficiently.

We prefer hiring individuals without prior marketing experience, as they may have misconceptions or insufficient knowledge.

We train them with our proprietary methods to ensure they excel in their roles. Ongoing training is vital for everyone in the company, as industries are constantly evolving.

Our commitment to improvement extends to each team member. While they might not work with us for their entire careers, we want them to grow and develop while they’re with us.

Our business relies on documented procedures and comprehensive training, which allows us to seamlessly onboard new team members.

This approach prevents the loss of competence when someone leaves, ensuring our clients don’t experience any disruptions.

Developing a solid hiring and training process will enable you to build the business you love without feeling trapped or overworked. Cultivate a team of skilled, purpose-driven individuals and watch your company flourish.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

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