It’s easy to think that price determines your level of sales.
And true, you get a few people haggling and maybe a couple who ghosted you after hearing the quote. So you wonder.
And suddenly it feels like nobody wants to pay full price anymore.
But that’s not true.
People pay retail every day. That’s why it’s called retail.
The right customers will pay you what you’re worth if they believe in what you’re doing.
Here’s what people want more than a deal:
They want a connection.
They want to feel understood.
They want to know that you care about their situation.
And that changes how they choose.
If your marketing only talks about price, you’ll attract people who only care about price.
They’ll bounce as soon as they get a cheaper offer.
But if you appeal to people based on solving problems and improving their lives, you’ll attract folks who care about more than just saving a few bucks.
They’re the ones who value peace of mind, reliability, and long-term results.
They’re also the ones who refer others and come back again and again.
You can build your business around deals and discounts if you want. But that’s a race to the bottom.
If you want less haggling and higher prices:
Start talking about how you help them with the problem.
Start telling stories of people like them, winning with your service.
Start showing you understand them and care more than about a fast, cheap transaction.
That’s what earns trust.
And trust is what earns full price and loyalty.
Visit TheCustomerFactory.com/socialpublicity—to learn more about how we help businesses like yours grow without gimmicks or fluff.
