76% of Your Customers May Be Thinking Less of You


Here’s a stat that might surprise you:
76% of people who are thinking about doing business with you will check you out online first.

That includes your website, but more importantly, your social media.

Your website is what you say about you.
Social media is what people believe shows the real story. It feels more honest. More behind the scenes.

So if your Facebook or Instagram page is empty, outdated, or missing, that hurts you.

No social pages at all? That feels like you’re not even open.
Last post was two years ago? People start to wonder if something went wrong.

Even when someone hears about you from a trusted friend or sees an ad, they still go check. And if what they see looks stale or half-built, it plants doubt.

The good news is, you don’t need to be a pro.

Just do these basics:

  • Make sure you’ve claimed your business pages

  • Fill out your info like phone, hours, address

  • Post something now and then to show you’re still active

Even one post every couple of weeks is better than silence.

It doesn’t have to be amazing. It just has to exist and look alive.

Visit TheCustomerFactory.com/socialpublicity—to learn more about how we help businesses like yours grow without gimmicks or fluff.

By John Nesbit, CEO The Customer Factory

You may also like