How To Get More Clicks On Your New Patient Ads

By John Nesbit, CEO The Customer Factory

If no one’s clicking on your ads you have zero chance of getting them as a new patient and your time and money have been wasted.

[I’m going to assume you are targeting the right audience and that your campaign is not being penalized by Facebook as those can also lead to a low number of clicks and a high cost.]

In order for an ad to stop someone from scrolling it has to get their attention and then move them to take action (click).

1. Choose the right image.

The first thing people see is the image. The image needs to show someone who looks like the Target audience in terms of age and demographic. The ad should show them doing well, being active, and succeeding in life. Showing people who are having pain or difficulty also works however too much of that is against Facebook advertising rules.

2. Write a headline that grabs them.

Your headline should be short and get right to the point. The keywords should be near the beginning of the sentence as often on mobile devices you only see the first three or four words of the headline. So rather than write “We have a program that helps people with knee pain” you’d be better to put it the other way and say, “Get knee pain relief with our new program.”

3. Use their language, not yours.

Use the words and phrases they commonly use to describe their problems. Don’t use technical terms like “subluxations” in your ads. Instead, use more relatable terms like “back pain.”

4. Describe back to them the experiences they’re having.

Listen to how your patients describe their issues. If they frequently mention “throbbing, pulsing back pain” that feels like “squeezing and pinching,” incorporate those phrases into your ads.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

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