Most Facebook ad account suspensions are caused by innocent mistakes and misunderstandings, not actual bad intent.
Below are several tips on how to avoid getting suspended and keep Facebook ads running smoothly.
- First, completely eliminate words like “Y-O-U” and “Y-O-U-R” and instead, stick to speaking generally e.g. “People who suffer from….“ or “We specialize in…”
- Avoid being too personal and speak in a more authoritative ‘third-person’ voice. This helps avoid the reader from feeling personally targeted which can upset them.
- Avoid showing people who are in obvious pain or distress but, also don’t feature just perfect body models.
While that sounds like a contradiction, there is a middle ground.
Focus on regular-looking people who are living their best life. Show them doing activities as if they have already been a success with your services. Showcasing how patients benefit from treatment helps ensure that advertising remains compliant and attractive to potential customers.
Nothing beats reading and understanding Facebook’s terms and conditions and advice for advertisers. These together make sense when you realize Facebook’s main goal is that its users have a pleasant time on the platform and don’t feel their privacy is being invaded by advertisers.
Ads must be relevant, but not cross the line into being creepy.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
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