Urgent! Before you waste another dime attracting new patient leads who are unqualified or unmotivated for care, make sure you are not wasting your time targeting the wrong people with your ads.
A key mind shift to make is that rather than trying to reach more people with your advertising, you’re better off reaching the right people, more often.
Join our free webinar and discover the marketing secrets that can transform your practice. Success begins with the right strategy!
Identify the ideal client: Consider the lifestyle, interests, and income level of your favorite and most successful patients. Envision their daily activities, hobbies, and where they shop.
For example, Wholefoods shoppers are more likely to be health motivated than many others and tend to be more likely to accept and complete care.
Target patients with fewer financial barriers: This may sound crass, but it increases the chances of securing patients who can comfortably afford your service.
Use a landing page: Sending ad clickers to your website gives them too many opportunities to become distracted or confused. Using a dedicated landing page that continues to conversation from the ad will get a much higher number of people choosing to schedule an appointment with you.
Don’t make the offer too attractive: Offers that are too good may attract bargain hunters who are just there for the deal and will then disappear. Your offer only has to be good enough to give someone who is truly health-motivated a reason to act now. Don’t cheapen your brand.
Remember, presentation and closing skills play a significant role in securing patients. Adjust your marketing strategies to filter potential patients, ensuring your approach doesn’t repel the desired audience.
By being disciplined in your targeting and improving your closing skills, you can attract the right patients to grow your practice.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.
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