Chapter 16 :The Beginner’s Guide to Facebook Ad Testing

By John Nesbit, CEO The Customer Factory

I recently recorded a video to share my top tips for running successful Facebook ad campaigns. I reveal the step-by-step process my agency uses to systematically test different ad combinations until we have a high-converting winner. In this video, I explain:

  • The specific ad elements you should test - headlines, images, call-to-actions, targeting, etc.
  • How you can use Facebook to test concepts before investing in expensive direct mail campaigns
  • The importance of continuously testing new variants to revive fading campaigns

I share my proven framework to help ensure your ad budget is working hard for your practice.

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