Attract Wealthy Patients With These Paid Advertising Tips

By John Nesbit, CEO The Customer Factory

One key to profiting from paid new patient advertising is knowing how to reach and attract those wealthier prospective new patients who can most easily afford care.

Even though you serve all income brackets, having patients with more discretionary income can help support your practice so you can deliver better care to everyone.

Here are several tips that will help you reach and influence this special group of prospective new patients:

1. Use Facebook/Instagram income targeting.

Facebook has brought back the ability to target people by their general wealth level. While it’s not perfect, this is a very good place to start when running your paid ads.

2. Target those connected with luxury brands and upscale shopping.

For example, Whole Foods shoppers are people willing to drive past three less expensive grocery stores in order to pay more because it’s healthier. Macy’s shoppers generally have more discretionary income than Walmart shoppers. There are many examples.

3. Target hobbies that indicate discretionary income.

Golfing, boating, art collection, and travel are all interests and activities that you can use to target people on Facebook. They all indicate not only that a person has more income, but they’re also active and more likely to be motivated to regain their ability to participate in their hobby.

4. Offer a reasonable discount, but don’t look “cheap”.

Wealthier people love a deal too, but they also know that there is no free lunch. When putting together an offer for your ad make it just good enough that it works as an excuse for them to take action now but is not some bone-deep discount. They are used to purchasing quality.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

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