When it comes to getting your marketing done, you’ve got three real choices.
First, you can do it yourself. You know it’s important. But let’s be honest. You’re already busy running your business, serving customers, and putting out fires. So marketing slips to the bottom of the list. It only gets done halfway, if at all. Not because you don’t care, but because there are only so many hours in the day.
Second, you can hire someone on staff. Sounds simple, but here’s the problem:
if someone was any good at marketing, they’d cost you a fortune. So you end up hiring someone less expensive. Which means they’re not that good at marketing. Which means they end up costing a fortune too—just in a slower, more painful way.
The third option is the smart one. It’s the same reason people come to you. If they tried to do what you do, it would take more time, cost more money, and the results wouldn’t be as good. That’s why folks don’t do their own dentistry, or try “home chiropractic.” They come to a pro.
Marketing works the same way. An expert can do it faster, better, and for less than what it would take you to figure it out yourself.
Of course we all know the problem here is most agencies are flimsy at best. The only way to know who is who is from their past results. So always look for happy clients and successful programs. That’s the only way to tell – everything else is suspect.
Now, it might sound self-serving, but that’s exactly what we do at The Customer Factory. Our Social Publicity program makes sure people know who you are, what you do, and how to find you. Let our legion of happy customers speak for us. They’ll tell you we know what we’re doing.
Find out what my Social Publicity program can do for your business by Clicking here
