The Starbucks Cup That Lied to Me

I’ll admit it: I drink way too much Starbucks.

My go-to order? A cappuccino with heavy cream and four Stevia. Just healthy enough to justify, just indulgent enough to feel like a treat.

And like many of you, I’ve noticed the little notes written on the cups lately.

This morning, mine said:
“See you soon :)”

It’s charming, right? A little personal touch from the barista that makes you feel noticed.

Well… let me ruin it for you.

Starbucks actually discovered a secret marketing trick to improving their sales using these "sweet" messages.

Learning how it works might impress you or take the warm feeling out of the message entirely.

I explain how it works in this video.

After watching, if you're looking for an idea that will change your business forever,

We’ll show you our inexpensive and effective strategy for getting local businesses consistent customers.


In over a decade since it's creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria

3A Automotive & Diesel

“With [The Customer Factory] people are ready to buy. They trust us. They've already done their research, they've seen us enough and so, we're seeing people just show up.”


 

By John Nesbit, CEO The Customer Factory

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