Laser vs. Shotgun Marketing: Which New Patient Ad Type Works Better?

By John Nesbit, CEO The Customer Factory

A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. It’s understandable to think that this would produce the best results, after all, a broad ad applies to anyone who sees it right?

In today’s video, I show you the difference between shotgun & laser marketing and which produces the most new patients when marketing on Facebook.



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