Meet Tom.
He owned a small-town shop that used to sell VHS rentals.
Yeah—those. Back in the day, everybody knew Tom. His storefront was busy, and his Friday nights were packed.
Then came DVDs. Then streaming changed everything.
But Tom didn’t fold.
He turned his video store into a snack shop. When that started slowing down, he brought in local crafts. Then fine organic coffee. At one point, he added a little corner for live acoustic music.
Every time the market shifted, Tom shifted with it.
He was known. He was liked. He was trusted.
People in town didn’t need to Google him—they remembered him. He stayed top-of-mind.
That’s why Tom’s still there. His sign changed a few times. The inside looks different now. But the line at the counter? Still steady.
His business survived not because he picked the perfect product, but because enough people in town already believed he was worth buying from.
That’s what makes you unkillable.
In any town, the business that wins isn’t always the cheapest or flashiest. It’s the one people know.
If you can stay visible, stay relevant, and keep showing up—especially on social media where people scroll every day—you build what we call social publicity value.
That’s the hidden equity behind the counter.
So if you’ve been wondering how to keep the customers coming, even when the trends shift…
...make sure more people in your area know who you are, what you do for them, and how to find you when they’re ready.
If you want help working that out, we do it all day long at TheCustomerFactory.com.
And we can show you how to make sure your town remembers your name.
Because when they do, you’re nearly unkillable.
