Chapter 6: Don’t Send Clicks To Your Website

By John Nesbit, CEO The Customer Factory

The data proves it. If you’re sending paid clickers from your new patient marketing directly to your website you are losing 41% or more of the results.


Why? Your website’s gorgeous and represents you well. How could this be true?

It’s because people are people.

The way to fix it is with a properly formatted and disciplined landing page.

In this video, I explain the difference.

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