Think about your website.
You might love it.
You might hate it.
But the truth is, people are visiting it.
Dozens, maybe hundreds, even thousands.
But here’s the weird part —
You might get 100 people to visit,
And only one or two actually call.
What happened to the rest?
They were interested.
Otherwise, why would they have gone to your site?
But they left.
And now they’re gone.
It can feel helpless, knowing that 98% of your visitors bounce into the night, never to be seen again.
But what if they’re not gone forever?
There’s a simple tech called remarketing or retargeting.
Here’s how it works:
You install a little tracking pixel on your website.
Now, when someone visits, they get tagged with a code — like a digital name tag.
So even if they leave without calling you, you can still stay in front of them.
Your ads can follow them on Facebook, Instagram, and other sites.
Why does this matter?
Because sometimes they meant to call.
But life got in the way.
Phone rang.
Kids interrupted.
Boss walked in.
Now you can circle back.
Stay visible.
And catch them when the timing is better.
To do this, contact your website person and ask them to install a Facebook tracking pixel.
Then go to business.facebook.com and connect that pixel to an ad campaign.
Yes, there’s a learning curve.
But the payoff is huge.
You can turn lost website traffic into real, paying customers
Without changing anything on your actual site.
This tactic is just one piece of something I’ve been working on called Social Publicity.
I recently did a private training webinar on the full strategy for members
But I’m so excited about it, I’m opening it up here too.
Visit TheCustomerFactory.com/socialpublicity—to learn more about social publicity.
