One of the biggest misconceptions about promoting your business on social media is that you need to become some kind of influencer, entertainer, or viral sensation to succeed. Many business owners believe they have to post endless videos, do silly dances, or put on a larger-than-life personality just to get ...

By: John Nesbit, CEO The Customer Factory

Be honest—if I checked out your business’s social media presence right now, what would I find?Would I see an active, engaging page with fresh posts, growing followers, and valuable content? Or would I find something else?More often than not, when I look at business pages, I see something that was ...

By: John Nesbit, CEO The Customer Factory

One of the most common questions we hear is: "How do I know if social media is actually working for me?" Unlike paid advertising, where you can track every click, call, and conversion, social media results can feel more nebulous.But there are ways to gauge its effectiveness. In this article, ...

By: John Nesbit, CEO The Customer Factory

Over the last 12 years, I've had the opportunity to see small practices grow to be multi-million dollar practices. I've seen what it takes and in this video, I'll summarize some common traits. P.S. If you want to know other marketing methods million dollar practices use, watch my new webinar “How ...

By: John Nesbit, CEO The Customer Factory