The Customer Factory

We recently ran a test for a business owner who wanted to play it safe.We recommended a $10 per day Facebook ad campaign.But he asked us to keep it at $5 instead.So we did.And while the ads technically ran...It was like the lights were on but no one was home.Very little ...

Let me ask you straight up...When was the last time you mailed your customer list?Not just a receipt or invoice. I mean a real message. A letter, email, or text blast to reconnect.Most business owners skip this step.Some say, "My customers only need me once," like a home builder or specialty ...

🎯 One of the easiest ways to stop wasting money on ads is to fix your targeting.Most business owners choose a radius around their business: 5 miles, 10 miles, 15 miles. But here’s the problem:Remember geometry class in high school? The area of a circle is PI × r².So:5-mile radius = ...

A large study was done to find out why customers stop doing business with companies they were already working with.It covered a wide range of industries and services.And the results were surprising.The top reason wasn’t:Poor qualityHigh priceOr that a competitor came in cheaperThose are the excuses people give.But the real reason?Perceived ...

Here’s a stat that might surprise you:76% of people who are thinking about doing business with you will check you out online first.That includes your website, but more importantly, your social media.Your website is what you say about you.Social media is what people believe shows the real story. It feels more ...

It’s easy to think that price determines your level of sales.And true, you get a few people haggling and maybe a couple who ghosted you after hearing the quote. So you wonder. And suddenly it feels like nobody wants to pay full price anymore.But that’s not true.People pay retail every day. ...